BIG Awards: People's Choice
I worked with the talented team at Chime on the communications for the Cisco BIG Awards 2015. My brief, specifically, was to bring the 2015 BIG Awards' People's Choice award category to life both online and at the live awards event. A voting mechanism was conceived and signed off for handling both online social media voting and live voting on the day of the awards. Creatively, I focussed on delivering a vintage "fight night" boxing vibe to the materials to inject a little drama and a dose of nostalgia into a high-tech B2B event. The result was above projected asset sharing and voting, both online and at the event.
All the posters went walkabout at the end as well. Is there higher public praise than good natured poster theft? Probably not.